OUR PROCESS

PRE PRODUCTION

CREATIVE LIFT OFF

We like to begin every one of our video projects with some quality face time with you, the client. Getting under the skin of your products and your brand is the key to creating videos which are on brief and resonate with your target market. 

 

CONCEPT ART

Our team of artists employ a wealth of creative disciplines to put together unique and exciting concepts. Attention to detail is essential. From set dressing to colour grading, every detail is carefully considered. 

 

SCRIPTING & SHOOT PLANNING

We have a proactive production team who are on hand to help ensure that your videos are a roaring success. Insightful script writing and thorough planning ensure that the benefits of your product come alive on screen.

 

STORYBOARDING

Storyboards are an essential tool for illustrating the shots and the pace of your videos. Accompanied by an approved script, there is nothing better to give you a feel for your video before it goes into production.

PRODUCTION
 

ON LOCATION

We strongly recommend filming your products in the environment for which they were designed. Our team is flexible and prepared to shoot in any location that compliments your product - we travel the world doing this stuff.

 

COMPUTER GENERATED IMAGERY (CGI)

Unlike film, there are no restrictions with CGI and you are in full control. We strongly recommend the use of CGI to visually explain complex features and products. Often, it's the inside that counts. With CGI, consumers can explore your products at a granular level.

Our in-house artists have a combined knowledge spanning fifty years and produce over one hundred videos annually for multiple sectors. For a better understanding of the possibilities within CGI, please look at our Portfolio.

POST PRODUCTION

GRAPHIC OVERLAY & TITLE DESIGN

We can create high quality graphics to compliment the footage in your video. These can be used to draw focus on key features and help to educate the consumer about the benefits of your product. Our Art Department is on hand for the duration of the project to ensure that any graphics or titles in your video are complimentary and conform to your brand guidelines.

 

EDITING

This is where it all comes together. We truly believe that every video is a mini movie and by utilising the latest visual and audio technologies, as well as a variety of media assets, our team produces outstanding content at great speed.

Thanks to our editing team, every year, literally thousands of products are brought to life.

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